Media/Branding Kit

Media/Branding Kit

Thank you for your interest in Eastland-Fairfield Career & Technical Schools. Please be sure to review our brand guidelines for instructions on how to use our logo, colors, typeface, and other design and identity elements. 

Click to request to download the EFCTS media kit.
Please include "Media Kit Request" in the subject headline
Media kit includes: brand guidelines, logo use and variations, fonts, tagline, and colors.

Our Logos/Marks


Please use one of the primary logos below at least once when referencing Eastland-Fairfield Career & Technical Schools. Do not modify or manipulate the logo in any way. When laying out the full logo, use the height of the headline text to allow enough clear space. When laying out the logo mark, use 1/4 the height of the logo to allow for enough clear space.

All primary logos can be accessed in our online media kit. For additional logo types and color variations, please contact Ryan Gasser. 



Vertical Logo (prefered)



Horizontal Logo + CT (prefered)



Horizontal Logo



3-Color Mark

Badge

Our Colors


Primary Colors






Dark Blue

Light Blue

Green
PMS: 295 C
PMS: 639 C
PMS: 376 C
HEX: 002856
HEX: 0093C9
HEX: 80BC00
CMYK
C 100
M 84
Y 36
K 39
CMYK
C 100
M 21
Y10
K 30
CMYK
C 56
M 3
Y 100
K 0
RGB
R 0
G 40
B 86
RGB
R 0
G 147
B 201
RGB
R 127
G 188
B 66

Secondary Colors

These colors are to be used only in support of the primary colors.




Orange
Yellow
PMS: 1655 C

PMS: 107 C
HEX: FF4D00

HEX: FDE021
CMYK
C 0
M 84
Y 100
K 0

CMYK
C 3
M 7
Y 95
K 0
RGB
R 255
G 77
B 0

RGB
R 253
G 224
B  33





Black
White
PMS: BLACK

PMS: WHITE
HEX: 231F20

HEX: FFFFFF
CMYK
C 0
M 0
Y 0
K 100

CMYK
C 0
M 0
Y 0
K 0
RGB
R 35
G 31
B 32

RGB
R 255
G 255 
B 255 

Our Fonts

When preparing documents, apparel, advertising, or other text representation of Eastland-Fairfield, please use our official font: Raleway. Raleway is an extensive font family that allows enough variation to create distinguished headlines, sub-headlines, and body text. Do not attempt to typeset or recreate the logo type. Raleway is available at www.fonts.google.com or in our media kit.  

Our Tagline


Your Future. Our Focus.

This short but powerful phrase reinforces our commitment that we put our students and their families first, every day. When using our referencing our tagline, please capitalize the first letter of each word, write as two statements punctuated with periods, and use both statements together - not independently. The tagline should be used in conjunction with the logo. However, it may be used in a headline, sentence, or to punctuate a block of text. Color and size variations can be found in our media kit.



One line, horizontal.


Two-line, stacked.

Using Eastland-Fairfield Career & Technical Schools


The way in which Eastland-Fairfield is referenced in marketing materials, news stories, and in common use is important. 

THE DISTRICT

Full name: Eastland-Fairfield Career & Technical Schools
Short name (used after first full reference): Eastland-Fairfield, EF, or EFCTS
* Always use the hyphen (-) and the ampersand (&) when referencing the District.

THE CAREER CENTERS

Full name: Eastland Career Center
Short name (used after first full reference): ECC

Full name: Fairfield Career Center
Short name (used after first full reference): FCC

ADULT PROGRAMMING

Full name: Adult Workforce Development
Short name (used after first full reference): AWD or Eastland-Fairfield's adult programming

THE HIGH SCHOOL PROGRAMS

Career Tech programs are owned by the Eastland-Fairfield district and housed at a campus location, associate high school, or the Adult Workforce Development Center. Satellite programs are EFCTS programs that are housed inside an associate high school. When referencing specific programs, please do so in one of the following ways:
  • The Eastland-Fairfield (program name) program at (location) ...
    ex: The Eastland-Fairfield Criminal Justice program at Fairfield Career Center.
  • The Eastland-Fairfield adult (program name) program ...
    ex. The Eastland-Fairfield adult Welding program ...
  • The Eastland-Fairfield (program name) satellite program at (high school) ...
    ex: The Eastland-Fairfield Multimedia program at Pickerington High School North ...
  • The (program name) program at (location) ...
    ex. The Pre-Engineering program at Eastland Career Center ...
Do not use syntax that indicates a career center or high school is in possession of an EFCTS program.
ex: The Eastland Career Center's Aviation program ... 

Boilerplate


About Eastland-Fairfield
Eastland-Fairfield Career & Technical Schools is the seventh-largest career and technical education district, geographically, in the State of Ohio. We serve more than 5,000 students in 16 school districts throughout Franklin, Fairfield and Pickaway counties. Eastland-Fairfield provides more than 40 programs to over 1,400 high school and adult students. The district has two main campuses — Eastland Career Center in Groveport and Fairfield Career Center in Carroll, with satellite locations at four of our associate high schools: Gahanna Lincoln, Groveport Madison, New Albany, and Pickerington North. 

Founded in 1969. Eastland-Fairfield Career & Technical Schools’ mission is to engage, enrich, and equip students every day in every experience. We prepare students to pursue their life’s next E: Employment, Enlistment, Entrepreneurship, and/or additional Education. Visit us online at www.eastlandfairfield.com and follow us on Twitter, Facebook, Instagram, YouTube, and LinkedIn for regular updates, fun content and information.

Additional Questions


If you are a member of the media, please contact Ryan Gasser or call 614-836-4522 with all inquiries. 

If you have other questions, please email [email protected] or visit our Contact Us page.

Click to request to download the EFCTS media kit.
Please include "Media Kit Request" in the subject headline
View text-based website